Banks are failing at being Social

Humans crave social interaction and while the Internet has brought technology like message boards, instant messaging and now, in the 21st century, the likes of Facebook, Instagram, LinkedIn, Twitter and more, banking has yet to leverage technology to meet this human condition. Bankers tend to think they are being social if their on Facebook or allowing the posting of transactions to social media with the likes of Venmo.  Perhaps one would even think to add message boards and rating of products on the bank's website itself.  Yet this is not the social aspect of banking and that the support of social in banking has been, and largely continues to be, restricted to the branch.  So the latest aspect of social interaction in banking began nearly a millennium ago and while it has incorporated technology it has generally not evolved.

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